In a prestigious event held in The Torch Doha, The Torch Hospitality, a premium Qatari hospitality brand, was officially launched — marking a new era of excellence in the region’s hospitality landscape. The event was attended by dignitaries, partners, media representatives, and esteemed guests who gathered to witness the launch of a brand defined by excellence, cultural pride, and innovation.

Founded with an ambitious vision and a guest-centric philosophy, The Torch Hospitality was established to deliver unforgettable experiences that celebrate authentic hospitality, timeless values, and meaningful human connection. The brand emerges today with a strong foundation and a clear commitment to quality, growth, and national identity.

The journey began with The Torch Doha, an architectural landmark in Aspire Zone originally built for the 2006 Asian Games. From its beginnings as a symbol of unity and achievement, it has grown into the foundation of a broader vision.

The Torch Hospitality aims to offer more than exceptional stays—it aspires to create memorable experiences that reflect quality, crafting family-centric experiences, values, and world-class standards

It includes a distinctive portfolio of four properties in Doha:

• The Torch Doha – the flagship hotel and iconic tower of Aspire Zone.
• Al Aziziyah Boutique Hotel – a peaceful, Victorian-inspired retreat nestled within Aspire Park.
• Mina Hotel & Residences – where coastal sophistication meets heritage in Old Doha Port.
• 21 High Street Residence – refined serviced living in the heart of Katara’s luxury district.

The event also marked the unveiling of The Torch Club at The Torch Doha, an exclusive, members-only premium fitness sanctuary, located on the 50th and 51st floors. It offers panoramic city views, top-tier Technogym equipment, and culturally attuned wellness services, including body composition analysis and therapeutic salt room. The Torch Club has been officially recognized by Guinness World Records as the highest gym in a building globally.

Mr. Wael Al Sharif, Area General Manager of The Torch Hospitality, mentioned “Today, we celebrate not just the launch of a hospitality brand, but the realization of a vision deeply rooted in a Qatari excellence. The Torch Hospitality is committed to expanding its presence both locally and regionally, with experiences designed to meet global expectations while honoring local authenticity. And with The Torch Club, we are proud to elevate well-being—literally and figuratively—to unprecedented heights.”

Mr. Abdulla Nasser Al-Naemi, Acting CEO of Aspire Zone Foundation and Director General of Aspire Logistics, stated: “At Aspire Zone Foundation, we are pleased to be part of this special occasion marking the launch of a new brand in the hospitality sector. This brand carries a bold vision and embodies the highest standards of quality and excellence. We believe this step will enrich the hospitality experience both locally and regionally. It also reflects our commitment to supporting initiatives that enhance Qatar’s position as a leading destination.”